A well-executed product photo can make or break an online sale. In fact, according to a study by the University of Illinois, nearly 60% of people admit that they will not buy a product if the image is of poor quality. This means that if your business is solely online, you could be losing out on thousands of dollars in potential revenue due to bad photography. But what makes good product photography so important? And how can you ensure that your photos are up to par?
Below are four essential reasons why good product photography is critical for any eCommerce business:
Good Photos Make Products Look More Appealing
This one is pretty self-explanatory. A product that is photographed well will look more attractive to potential customers than a product that has been poorly photographed. This is because good photographs can show off the features of a product in the best light possible, making it look as appealing as possible. Poorly lit or blurry photos, on the other hand, can make even the most beautiful products look dull and unattractive. The best way to avoid this is to make sure that your product photos are well-lit and in focus. And of course, to get high quality product photos you need to make sure you hire a professional product photographer who knows what they’re doing. Even though you may be tempted to save money by taking your product photos or using stock photography, working with a professional will ensure that your photos are of the highest quality possible, and will leave you a lot of money and headache in the long run.
Good Product Photos Give Customers a Better Sense of What They’re Buying
Another reason why good product photography is so important is that it gives customers a better sense of what they’re buying. This is because a good photo will show the customer all the details of the product, such as color, texture, and size. This is especially important for products that are sold exclusively online, as customers will not have the opportunity to see the product in person before making a purchase. By providing detailed photos of your products, you can help to ensure that customers know exactly what they’re buying and that they’ll be happy with their purchase. And if you provide multiple photos from different angles, even better!
Good Product Photos Help Customers Visualize Using the Product
In addition to giving customers a better sense of what they’re buying, good product photos can also help them visualize using the product. This is especially important for products that might be difficult to use or understand, such as electronics or complicated tools. For instance, if you’re selling a new type of kitchen gadget like a spiralizer, providing several different photos of the product in use can help customers understand how it works and see how it would fit into their cooking routine. And if you’re selling a piece of furniture, such as a coffee table, providing photos of it in different rooms can help customers envision how it would look in their own home. This can be a great way to increase sales and encourage customer loyalty.
Good Product Photos Make Your Brand Look Professional
Finally, good product photography can make your brand look professional. This is because high-quality photos show that you care about the products you’re selling and that you’re serious about your business. On the other hand, if your product photos are blurry, poorly lit, or simply unappealing, it will reflect poorly on your brand and give customers the impression that you don’t take your business seriously. And since first impressions are everything when it comes to business, you want to make sure that your product photos are giving off the right message. By investing in good product photography, you can help to ensure that your brand is perceived as professional and trustworthy – two essential qualities for any successful business.
Good Product Photos Help You Stand Out from the Competition
In the world of e-commerce, there’s a lot of competition. And if you want your business to be successful, you need to find ways to stand out from the rest. One way to do this is to invest in good product photography. With so many businesses selling products online, customers have a lot of choices. And if you want them to choose your products over the competition, you need to give them a good reason. By providing high-quality photos of your products, you can help to set your business apart and make it more likely that customers will choose to buy from you.
As you can see, there are numerous reasons why good product photography is critical for any eCommerce business. From making products look more appealing to helping customers visualize using the product, good photos can make all the difference when it comes to sales. So if you’re serious about taking your business to the next level, make sure you invest in high-quality product photography. It will be worth it in the end!
