Between 2015 to 2018, 25.9% of adults between 20-44 had untreated dental cavities, according to CDC.gov. That’s a huge pool of individuals that are not getting the dental care they need.
The above statistic also shows us that there is potential to market to a huge audience that requires dental treatment. But how do you conduct effective dental marketing?
Well, in this short post we’re going to lay out seven tips for online dental marketing. By the end of reading this, you should have a much better idea of how you can attract new patients to your dental practice.
1. Expand Your Web Presence
There are so many areas on the internet where you can list your company and gain more web presence. You should already have a website and maybe one or two social media profiles.
However, try exploring other sites that list local businesses such as Yelp, Bing Places, and Google My Business to name a few. Take ownership and control of your business on these platforms. Then ensure your image and the message you put across is consistent on all of them.
2. Ask for Reviews From Current Patients
There are several reasons why someone might want to change their dental practice to another. One of the best ways you can attract someone who is looking to switch is to have killer reviews!
When a prospective patient checks out your site, make sure you have excellent testimonials on there. Plus, ask current patients to review you on independent reviewing platforms too.
3. Use a Dental SEO Approach
Search engine optimization (SEO) is crucial these days to get noticed on the web in your local area, and further afield. So try to learn about SEO techniques and implement them on your site.
A much easier way to do this is to use a dental SEO company. They will deal with all your SEO needs with little hassle.
4. Paid Advertising
If you want rapid results, paid advertising can work for online dental marketing, when done right. Google and Facebook are two of the key platforms you might want to advertise on.
With paid advertising, it’s a good idea to focus on a target group. For example, you may want to attract more middle-income families. There are tools you can use to attempt to do this.
5. Be Social on Social Media
Try to be more social and communicative in your social media presence. Offer advice and tips for dental hygiene and care.
The more you give out, the more engagement you might get. If you gain a loyal following people might want to come to your practice instead of their current one.
6. Start a Blog
Blogging is a great way to start pushing out dental tips ad advice. You can then post each blog post on your social media.
Blogging is a great way to show your dental expertise. It also will draw in new customers.
7. Start Vlogging
Consider posting videos on youtube and onto your social media accounts about what you do at your practice. Videos are a great way to get more engagement.
Furthermore, you can show who you are as a character. If you are comfortable onscreen, people may want to visit you as they already know they’ll feel at ease with you from learning your character.
Dental Marketing Done Right
As you can see, there are many things to consider when it comes to dental marketing. That’s why we recommend any dentist to think about professional marketing services, especially if they are specialized in the dental industry.
So thanks for checking out this quick post. If you found it helpful, please take a look at our blog for more similarly informative posts.
Read Also: 4 Tech and Marketing Trends Small Businesses Need to Adopt