Did you know that around 20% of new businesses fail during their first two years? If you are a new business and are working out your marketing budget and wondering if SEO is better done in-house or out of the house, you are in the right place. Keep reading to learn whether you should outsource SEO or not.
Should You Outsource SEO Services?
If you were not aware SEO or search engine optimization is a process that takes time and consistency. It never happens overnight. SEO can be very confusing and overwhelming if you have no experience with it.
The strategies can be very complex and business owners do not always have the time that it truly takes to learn about these strategies. Something else that drives business owners away is the fact that you do not see immediate results because it takes time.
This is why hiring an SEO consultant might be in your best interest. When you use SEO to build your brand and grow your online presence and business you will be able to stay ahead of the competition and establish a name for yourself within the industry.
Benefits and Cons of Outsourcing
When you outsource your SEO tasks it will help you keep your overhead low which will save you money in the long run. Outsourcing will also ensure that your company’s reputation is in safe hands because you are handing the work over to experts in SEO strategies.
Outsourcing also saves you from having to invest in recruiting employees, dealing with management and staff turnover. You will be dealing with quality work on a timely basis.
One of the cons of outsourcing is that you will not be the only client for the SEO company which means that the agency might not always have time for your questions. If you need a sudden last-minute change in your digital marketing or SEO strategy you might have to wait a few days, depending on how busy the agency is.
If you are contemplating running SEO on your own or with an in-house team this will equate to you having less time to work on other aspects of your business. Hiring someone else means you have to put them on your payroll which will definitely cost you more when you compare it to hiring externally.
The problem with you trying to do the work yourself is that it can be challenging trying to teach yourself everything there is to know about SEO.
Ready to Tackle Your SEO?
Now that you know more about SEO, you can make an informed decision whether or not you should outsource SEO to someone that has experience. If you decide to DIY do not forget that this will take a lot of patience and time without instant gratification.
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