When it comes down to selling cosmetic products, product packaging will always play an influential role in ensuring business success. Still, it can be challenging for cosmetic manufacturers to select the right packaging solutions and suitable materials according to their specific needs; especially when they are rotten with choices and have so many of them available. Similarly, while purchasing the packaging, cost plays an essential role in impacting the decision.
At this point, it’s essential to note down that you cannot undermine the materials because they must be suited for the products and protecting them. The packaging will directly influence the cosmetic product delivery, transporting, shipping, and storage. For this purpose, you can use branding and visual designing to help enhance the business visibility. So, before you place the order for wholesale cosmetic boxes packaging, there are some tips we are sharing with you!
Design, Shape, And Size
When cosmetic product packaging is concerned, you should opt for standard shapes and sizes of the packaging. This will improve the convenience and flexibility of the products during transportation, handling, and storage. In addition, it can reduce the production costs for optimizing the packaging. On top of everything, when you make smart decisions about the design; it will improve the visual appearance and positively influence brand recognition, such as the utilization of patterns and bold colors. Also, it will enhance the product’s appearance on the retail store’s shelves.
Cost Saving & Pricing
Even a single penny counts for businesses and to ensure their success; which is why cost-effective packaging should be your priority. If you opt for standard box size, it will reduce the packaging costs but you should also consider the pros of various materials to see which material is suitable for the cosmetic products. This is because some materials are more lightweight as compared to others, promising a reduction in transportation costs. Even more, it will enhance the production quality standards and are extremely easy to handle.
Functionality & Quality
You cannot compromise on quality while choosing the product packaging for cosmetic products. There are chances that you won’t find innovative and appealing packaging if you just keep your focus on quality. However, it’s no longer the truth because you can get the packaging that serves a combination of quality and functionality. For this reason, you should invest in top-notch packaging and visually appealing ones to ensure the customers get the intact product without sacrificing attractiveness. On top of everything, higher protection standards will ensure that your brand doesn’t have to pay for the replacement products.
Storage & Distribution
While ordering the wholesale packaging for your cosmetic products, you need to understand how products are transferred to the distribution or storage unit from the production facility. As a result, you will be able to select the most protective packaging. For this purpose, you need to consider the shipping distance, transportation modes, and storage conditions to ensure the cosmetics reach undamaged to the customer while optimizing the handling and shipping process.
Sustainability
While selecting the packaging, you need to select the equipment and materials that align with the industrial regulations as well as legal procedures. For instance, choosing sustainable material will help enhance production efficiency and can work with automated packaging processes. On top of everything, using sustainable packaging material will help create an eco-conscious and green image of the brand, which attracts customer attention and boost sales.
It’s A Marketing Tool
Since we have already shared the tips to buy the wholesale packaging; it’s needless to say that it can help create brand identity because it’s as important as designing the products. For this reason, you should opt for meaningful and innovative packaging (it will speak good things about your brand and its values). That being said, we are saying that you should invest the necessary efforts and time in selecting the correct packaging material as it helps create a consistent brand image.
When you are using the right material, it will send a positive message about your brand, which eventually boosts the sales funnel and optimize the bottom line. Also, you must not neglect the quality standards while producing the packaging. The combination of all these factors will ensure that the brand has great packaging among the target audience.
The Mistakes To Avoid While Buying Wholesale Packaging
Every brand needs to be extremely particular about choosing the packaging because it can directly result in expensive mistakes. For instance, if the packaging isn’t good enough, it won’t hold up, the product will be damaged on the way, and your brand will have to pay for the damaged product, hence the costs for businesses. So, with this article, we are sharing some mistakes that you must avoid while buying the wholesale packaging, such as;
Return Logistics
Every brand knows that there will be customers who will return the products and refuse to accept the order. Given this fact, free delivery solutions have come into the market, so you need to consider how easily the product can be returned. According to the customers, they do prefer returning the package with the original packaging. That being said, always consider the return logistics while choosing the packaging because it needs to hold up.
Over-Packing
You might want to add too much foam peanuts to the package to ensure protection but the excessive availability of these peanuts will bug the consumers because they won’t be able to get hands-on their ordered products. In addition, the modern customer base is extremely against excessive packaging and waste, hence creating a negative perception. That being said, you must not over-pack and only opt for sturdy packaging to ensure protection and easier transportation.
Under-Protection
While over-packing is a bad thing, under-protection isn’t good either. This is because when customers order sensitive hardware products, such as TV, they don’t want to receive it with a cracked screen only because you didn’t add enough packaging support. So, you must use sufficient packaging material to ensure it doesn’t break down during transit and shipping.
