All tools used in management are necessary to create effective management of the organization and strengthen its position in the market. For successful business development, it would be nice to take into account not only the strengths of the company but also the risks, the situation in the niche, the economy, and political upheavals in the country, and sometimes in the world. A detailed SWOT analysis helps a lot in this. It is needed to analyze internal and external development opportunities and obstacles to business goals. 

In the article, we will talk about tips for making a SWOT analysis.

1. Definition of a SWOT analysis

This type of analysis is an incredibly simple yet effective tool used to assess the competitive position of an enterprise and develop strategic planning. This method is great for companies of all sizes, from a small start-ups to huge corporations. If you have never written such an analysis, we recommend ordering a sample of it from a professional writing service. Also, such a service can offer you the example of a marketing strategy essay that can also be helpful for your marketing department. The great thing is that knowledgeable writers work on such services – that’s why you can be sure that the sample will be written a marketer. 

  • Tips for creating a SWOT analysis
  • Describe your strengths

Strengths are what the company department/project/person does especially well and what sets you apart from the competition. This can be staff motivation, a clear set of production processes, or access to certain materials.

2. Turn to weaknesses

A SWOT table will only be valuable if you collect all the information you need, including weaknesses. Weaknesses are product flaws, technical limitations, potential interference, everything that makes it difficult to develop a business and makes it difficult to be competitive.

3. Include your opportunities

SWOT analysis is also about opportunities: events that can favorably affect the growth of key KPIs. They can arise with the development of the market, technology, requirements, demand; you can isolate opportunities from the company’s weaknesses.

4. Don’t forget about threats

Threats are anything that can affect the business in a negative way, for example, supply problems, changes in market requirements, established competitors, changes in the regulatory framework. In addition, sometimes threats can be found within the company, for example, staff turnover. And sometimes, a threat can become an opportunity.

5. Use the results correctly

After you complete the SWOT analysis, there are two steps to follow:

  • Compare strengths with opportunities. Figure out how to take advantage of use opportunities. Analyze if your strengths can fight threats in the market and how to do it.
  • Turn weaknesses into strengths. Understand how external opportunities can help combat internal weaknesses and whether weaknesses can be minimized to avoid identified threats.

This will help you compile a list of actions to take and form a strategic business plan. So what’s now?

  • Act according to strengths.
  • Strengthen your weaknesses.
  • Take advantage of all of your opportunities.
  • Reduce your threats as much as possible.


SWOT-analysis helps you rely on what you do well, strengthen and improve what you lack, minimize possible risks, and enhance your chances of success. Follow these five tips, and you will be able to make a fantastic SWOT analysis. Good luck!