Visual search for images is quickly becoming attractive to young people, sites, and brands. We see more than half of mobile phone searches turning into sound or reverse image search nowadays. It affects how we look for information and can play a significant role in bringing traffic and driving sales on your website.
Imagine that you are the customer; you find a product or device you like and want to know to gain information. You take a picture and press the search button to see results for the same product or similar. You will find a lot of information there.
You can describe the color, shape, or size, but then you will get thousands of results for reverse image search. Instead, it can only take a photo lookup of this product and touch screen to find similar or the same product, simplifying the overall browsing process.
Optimizing Graphical Content of Websites
Picture optimization is an excellent opportunity to stay ahead of your competitors and be more visible to marketers. So what you need to do to optimize your photos to be discovered by a wider audience? You will require proper guidance to grow your business.
Nowadays, you can use an image finder on any internet-capable device. So far, this tool can easily recognize the shape, color, structure, or pattern. However, at this time it does not identify any text. Click here to know more about this web-based app.
- Properly Name your Image
Take the time to make simple drawings and descriptive titles. The most common mistake is to upload the pictures to your site with generic names and proper tags. Therefore, titles such as “white-metal-water-bottle.jpg” will be more relevant to the reverse image search.
So far, visual browsing can read photos as well as text. Adding a more specific title helps them recognize what is in pictures. It can index your photos fast.
- Give a Brief Description
An alt attribute is a brief description of a picture, making visual content accessible to more people. Alt text can also help the picture to appear on relevant Google reverse image search.
Make it descriptive and use relevant keywords so Google can only know what is in your photo. The more Google can understand your content’s meaning, the more likely it will appear in relevant results.
- Promote your content on social media
Be active on your social media and optimize your social profiles for search. Social media has become the preferred shopping platform for young people. Many sites report that people click on pictures more, and about 40% of people browse through pictures.
Optimized captions with related keywords are essential because they provide the background for the reverse image search. Nowadays, you can tag the products in your picture and adjust the alt text for photos on your social media posts and with your content on websites.
- Use an XML sitemap on the website.
Last, of all, keep your photos interesting and suitable background thinking behind the product. To bring organic traffic to your site, the combination of excellent image quality and the optimal picture size is essential. If you want to get some good and worthy results, be unique, and stay away from the stock photos if you can.
The future of visual search
The reverse image search is on the ascent. More and more internet bees are starting to use it, the better it gets. You can already book your airline ticket by merely taking a picture of your favorite destinations. When traveling, you can even check your cabin bag allowance by scanning your luggage with your smartphone camera.
There is great potential for picture search in the retail sector as well. Take the interior of the house, for example. Imagine using your camera to browse for the perfect couch or table to match your room’s color scheme and the existing furniture, then visualize before you buy using augmented reality.
Extend this to larger purchases. Let’s say you find a newly built block of flats, and you’re curious about whether there are units available and what the asking price might be. Just a few taps on your phone and you can find pictures online.
Social media will become increasingly sophisticated as we come to tag products in the video as well. With different smartphone manufacturers integrating AI, AR, and reverse image search technology into their models as standard, it is clear that image browsing is the best way to deal with matters related to visual data.