Rebranding has historically been a successful strategy for many well-known companies. If you are thinking about rebranding, read on to find out how to rebrand a business.
“Rebranding” describes the act of a company rethinking its marketing strategy and coming up with a new name, logo, or visual identity system.
The objective of rebranding is to establish a new and distinct image of the brand in the minds of existing customers as well as any other relevant stakeholders.
To begin the process of rebranding, you will need to determine whether your brand needs a partial or complete overhaul.
Next, conduct research to determine the type of clientele you wish to appeal to with the new iteration of your brand so that you can re-establish its target market.
As a final step, but one that should not be overlooked, it is critical to keep your company’s mission, vision, and core values current as you embark on this new journey.
First impressions are crucial. And, of course, in this day and age, email is often how we make our first impressions.
For instance, the first interaction that takes place between your company and a new client or prospect is the sending of a welcome email.
And that is why most business owners prefer to use email addresses that originate from their company’s domain because it helps to establish trust among their customers and employees.
The design and content of an email, on the other hand, are even more important.
It not only provides helpful information but also encourages people to take a closer look at your brand products or services and sets the tone for future communications.
The open rates of welcome emails are the highest of any promotional email.
The revenue generated by this type of email is said to be three hundred times of the revenue generated by standard promotional emails.
Pro tip: Online email extractor
Since we were just talking about something related to email marketing campaigns, why don’t we take some time now to talk about a cool way to build an email list for a business-to-business email marketing campaign?
It is possible to use an online email extractor in order to locate the correct email address in the event that you intend to carry out an email campaign.
If that sounds intriguing, you may wish to investigate this further. Let us return to how to rebrand your organization.
Revamp your website
Prospective customers frequently visit your company’s website to learn more about it.
Despite the fact that there are many variables, almost every buying decision is driven by one common parameter or factor: can the customer have faith in your company?
In the eyes of more than seventy-five percent of consumers, your website’s design tells them a lot about your company’s credibility and trustworthiness.
As a business, you cannot afford to ignore the importance of a well-designed web presence.
Change your logo
Logo redesign is one of the most important rebranding strategies.
Customers will recognize that the identity of your brand has changed if you employ a new logo.
You could give it a cleaner appearance, experiment with different color schemes, and so on. When you rebrand, you want to make sure that your logo reflects the new image you are trying to project.
Product packaging and package graphics
When selling physical goods, make sure the packaging you use reflects your company’s image.
In your absence, your product should be able to speak for itself through the packaging it comes in.
Moreover, in today’s market, you must ensure that your product packaging and graphics are both attractive and well-designed.
Recruit a rebranding team – if required
The first step in rebranding your company is to assemble a team of rebranding experts.
You will need a wide range of perspectives from marketers, designers, copywriters, and public relations professionals to ensure that you are covering all your bases.
The most contentious issue at hand is determining whether the rebranding work should be done in-house by company employees or contracted out to external agencies or freelancers.
However, while internal employees are the most knowledgeable about your brand, a fresh pair of eyes from outside the company could be just what you need to get things moving again.
Rebranding your company is essential if you want to show that it is dedicated to expanding its operations.
It gives you an opportunity to rethink and reimagine the most key point of contact between your company and your customers.
Although it is never easy, change is necessary at times because, as the proverb goes, “a change will do you good.”
After reading this rebranding guide, you are now prepared to think about the most effective rebranding strategy to implement moving forward.
This is true regardless of whether you decide to change the name of your company, update the company logo, or perform a complete rebranding.