Starting up a membership site can be an amazing thing to do either as a startup or in rebranding. It helps you get your content out to the audience you want it to get to and can turn out to be rewarding as it can drive more traffic to your page. They are used by myriads of organizations, clubs, and businesses to restrict access to content that is strictly created for their members.
If you are planning to start a membership site, there are tips and steps that can guide you on this journey to creating a members-only community. This can also help you improve on your expertise and provide additional value to your members. Here are guides on how you can successfully start and build a members-only site.
1. Choose A Niche
Choosing the right niche can be one of the most important steps to building a successful site. This would help you channel your efforts in the right things. When you choose a niche, you will not make plans without knowing what the purpose is or who they are meant for. You will see your goals materialize when you are sure about the path you want to take.
Decide if you want to go into a popular niche or you just want to niche down on a personal level. If you’re going into a popular niche, you can find a topic within that niche and expand on it. Creating a niche around a popular topic may get you lost in the crowd. You should create unique content but still fits the needs of your community. With this, the audience that needs your content would definitely find you and stay glued to your site.
2. Create A Monetization Strategy
For some people, when they start out a membership site, they are not really looking towards the monetary side as it may just be a project or for fun. However, creating a monetization strategy can help you gain members in ways you may not expect. When you monetize your site, you pitch it as a site that gives value and people are somewhat drawn to that.
Most membership sites get their revenue from the monthly or annual fees paid by members or intending members. However, you can start out by giving away your membership or at a low price but for a great value. This would of course drive more people to your community. You can then find a way to increase this in the long run.
This is why it is important to keep offering valuable content as this would make it quite hard for people to quit your membership when you raise the price to the value of the content you give.
3. Offer Pre-Launch Registrations
Right after setting these things in place and you are certain you want to start out your membership site, you can offer pre-launch registrations for people who would be interested in your site. These people will be ready to subscribe to your site as soon you launch the site. This will also help you gather momentum from people who make up your waitlist. This will help you start off with a list of people when you launch your membership site.
You can also use a launch countdown method to encourage people to register right away. This will build an interest in people and would be anxious and excited to register so as to know what they’ll be getting from your site. A “coming soon” page can also suffice for this purpose. You will also be able to use the data from the traffic generated to determine how many people to expect or who are interested in your content.
4. Create A Content Plan
If you want to build and maintain a successful membership website, you should have a content plan. Plan out your first week’s content ahead of time and how you plan to execute it. This includes the kind of content, the time you should post it, and how you should post it. The best way to do this is to create a content calendar that helps you to know what to post for each day.
You can take the feedback and reaction you get from this to modify and adjust the next content you’ll be planning out. Creating great content is a viable step to build a successful membership website.
Building a membership site can be overwhelming most of the time. However, you can implement these steps to build a successful membership site and sustaining it over time.
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