As your business keeps growing and scaling upwards into something less of a pipe dream and more of an actual business concept, you need to focus on efficiency more than ever. Things moving slowly was perfect for your business back when it was the underdog, but now you need to move fast and know where everything is and how it is working for you.
One of the best ways for you to do this is by using systems to your advantage. Systems for your business allow you to automate tasks so they run for you and for your team in the background, while you focus on directing all your new growth. There are several systems that you can work on as you grow your business, and here are just a few, and how they can help you.
Capitalization Tables Are Your Friend
Whenever businesses grow, they often take in more money than whenever they are small and the underdog. One of these extra streams of revenue is whenever people and corporations buy equity in the company. However, it can sometimes get hard to remember and figure out who has stock and equity were, especially if things and people are moving all of your stock around.
A capitalization table helps you visualize and show all the equity capitalization in your business, and breaks down everything you would need step by step. It’s like a really advanced spreadsheet, and most versions tend to list the type of equity ownership capital, the investors who own that capital, and the share prices. It can also show the percentage of ownership that each investor has in the company as well.
Of course, in order for a capitalization table to be of any use to your business, it needs to be fully maintained and accurate to the situation. If it’s been weeks since anyone has touched the table and the information has changed, it is not going to be useful to you.
Take Out Youtube Advertisements
A lot of people watch Youtube, and by extension, a lot of people watch youtube advertisements as well. While a lot of youtube advertisements are skipped, if you have a good enough sales pitch some people will watch until the very end and will take action on what they see. These advertisements can be a great way to show the world what you care about, what you can do for your customers, and how they can get in contact with you.
You can also show off new courses, features, webinars, and other marketing techniques to a very wide audience. Now, the main question is, what is all this going to cost? There are several youtube ads cost guides on the internet, and most of them will say the same thing.
You pay for advertisements that can’t be skipped, so the display ads that show up on the right side of the video, the discovery ads that pop up when certain keywords are typed, and overlay ads that pop up during the video are all paid for, and will cost about $0.10 to $0.30 cents per ad. The advertisements that are skippable after 5 seconds are free for you to use.
Advertising on Youtube is well worth the cost due to the high number of people it can reach for very little money and effort, so be sure to give it a try if you want to bring clients into your business.
Use Soft Credit Pulls To Grow Your Business
Sometimes it can be hard to focus on the buying power of your potential clients, especially if you offer a service. Do you go all out with the supreme package offer? Do you start things off slow and potentially undersell your services? Do you simply make up prices on the spot and hope the customer goes for it?
In order to properly access your customer’s buying power, you can use a soft credit check api. These pulls will not show up on a customer’s account and are pretty much invisible. It’s an inquiry that shows their creditworthiness and helps you stop the guesswork. Plus, you can see what your ideal clients would pay and then make your offers to them with a higher chance of getting a yes.
It’s often easier for you to focus on what your customers can pay and sell, rather than wasting everyone’s time talking about things they can’t afford.
Embrace Simple Task Automation
Sometimes your business has to do a lot of things for every single customer. You might need to always fill out a certain form, add them to a software program, or send them follow-up emails to ensure that they are made aware of all the advantages they get as part of your business. For these menial tasks, you might want to see about automating them rather than having someone do them again and again.
There are several websites and programs that can help you fully automate systems and ensure that you are spending your time and energy on the things that will drive your business forward. Try working with an email client or an automated software program that can help you get people moving through the system faster.
The time you save when one of these systems is set up is going to be invaluable because you can focus on the new client and not the complicated onboarding process.
Let Systems Do The Work For You
Knowing how to properly manage systems and leverage them for your business is important, and don’t be afraid to try out new forms of automation that will make working in your business and with new clients much easier. Finding the right balance of systems and face-to-face work is going to ensure that your work gets done and that you don’t need to worry about taking the time to do the onboarding process or doing meaningless busy work instead of the real work that moves the company.