About 80% of new leads never translate into sales. In fact, 96% of people who visit your website aren’t ready to convert. About 65% of businesses struggle to generate website traffic and leads in the first place.
Without a strong lead generation strategy, you could struggle to generate leads for your legal practice. Instead, consider working with an experienced legal generation agency.
You can leverage their experience and expertise to attract new clients to your law firm. Attracting fresh clients will improve your reputation and ROI. You might have an easier time attracting new clients in the future as a result.
Otherwise, you might risk using an outdated lead generation process. You might miss the chance to attract new clients, too.
In fact, your competitors might attract those clients to their legal practice instead.
Don’t let that happen. Instead, read on to discover 10 ways an experienced agency can help you generate legal leads. After reading this guide, you can make a more informed decision for your legal practice.
Read on to learn more!
1. Compelling Landing Pages
Take a look at your website. Is it designed with the lead generation process in mind? Your website landing pages are an important tool for generating leads.
If your website isn’t designed to attract and generate leads, you could miss a chance to book consultation appointments.
Instead, consult a lead generation agency that offers web design and development services. They can improve your landing pages with your target audience in mind.
Look for an agency that offers content writing services, too. They can improve your headlines to boost online engagement.
Improve the User Experience
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your pages load quickly. If your site is slow, people might leave feeling frustrated.
Make sure your site is optimized for mobile devices, too. Otherwise, people might struggle to read your content. Again, they might leave.
Instead of running the risk of frustrating visitors, talk to your online lead generation team about improving your website’s user experience. A positive user experience can keep people on the page, improving your dwell times. Your clickthrough rates can improve as well.
Boosting your dwell times and clickthrough rate could improve your search engine rankings. You might have an easier time finding new clients.
Otherwise, make sure your content is easy to read. Use shorter sentences and paragraphs. Organize your content using headings and subheadings.
Add an eye-catching button to your landing pages to encourage conversions as well. A compelling call to action can help you generate fresh leads.
Working with a lead generation team will improve your website, allowing you to boost leads.
2. Content Marketing
Content marketing can help you demonstrate your experience and expertise. Look for an agency that offers content marketing services. Ask if they can create:
- Blog posts
Demonstrating your expertise could encourage clients to trust your law firm. They might feel more inclined to schedule a consultation appointment.
Helpful Lead Magnets
Ask the agency if they can create lead magnets for your landing pages.
Visitors can offer their email in exchange for helpful, useful content, such as an eBook. You can generate fresh leads and demonstrate your credibility.
Ask the agency about the latest lead generation ideas they’ve started using. Choose an agency that can help you keep up with content marketing trends. For example, video content is becoming more popular this year.
Keeping up with trends will help you generate more leads in the future.
3. Search Engine Optimization
Search engine optimization (SEO) can boost where your website ranks on search engines like Bing and Google. A higher ranking will position your website ahead of competing law firm websites. In fact, a higher ranking could help you:
- Generate brand awareness and recognition
- Become a thought leader in the legal industry
- Generate more website traffic
- Establish your credibility
- Generate legal leads
- Book more consultation appointments
- Nurture leads and existing clients
- Improve your ROI
About 68% of online experiences start with a search engine. Prospective clients are already online, searching for local law firms. If your website doesn’t appear in a search, people might not realize your law firm exists.
In fact, only 0.78% of Google users look at results on the second page.
Search engine optimization generates 1,000% more traffic than organic social media. In fact, SEO leads have a 14.6% close rate, too. Look for an agency that offers SEO lead generation services.
They can optimize your website content. When someone searches for a law firm, your site could appear at the top of the page. Then, you can attract more visitors to your website.
Once those visitors recognize your experience and expertise, they might decide to hire you for a case. You can unite your content creation and SEO strategies as part of your lead generation campaign.
Without SEO, however, you could miss opportunities to improve your online rankings.
4. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising can help you appear in front of more prospective clients online. You can create text or visual ads. These ads can appear on Google, social media platforms, and other websites.
Ask the lead generation agency if they can create HTML-5 and animated ads. Eye-catching ads could encourage more clicks. When someone clicks on one of your ads, they’ll arrive at your website.
Determine what PPC advertising platforms the agency has experience using, too. For example, you might want to use Google Ads and Facebook Ads. These platforms can help you reach customers based on demographics or search terms.
For example, you can appear when someone Googles “personal injury lawyer near me.”
PPC advertising will help you generate more website traffic. You can appear while people are searching for a law firm. You might have an easier time generating relevant leads as a result.
5. Social Media Marketing
Social media marketing can help you boost brand awareness. You can also keep your target audience engaged.
Ask your lead agency about their experience with social media marketing. Are they up-to-date with the latest social media trends? Following the latest trends will help your law firm appear relevant.
6. Email Marketing
Email marketing will help you nurture your existing leads. As part of the lead generation process, lead nurturing will help you remain top-of-mind.
Look for an agency that can design eye-catching emails with your branding in mind. Maintaining brand consistency can help boost awareness and recognition.
Ask if they can create emails based on specific triggers, too. You can appear in front of prospective clients when they need you most.
Remaining top-of-mind through email marketing could improve your online lead generation strategy. Otherwise, prospective clients might forget about your law firm.
You can learn more about personal injury lead generation here.
7. Video Marketing
By the end of 2021, video content could account for 80% of all internet traffic. Talk to your lead generation agency about video marketing.
Adding compelling videos to your content marketing strategy can help you generate fresh leads. Videos give your legal practice a face, name, and voice, too. They can feel more personable than blog posts and eBooks.
Use video marketing as part of your SEO lead generation strategy.
Your lead generation agency can gather audience and keyword research. They can determine what questions your clients are asking online. Then, you can create videos designed to answer those questions.
Prospective clients will see you have the answers they’re looking for. They might feel more inclined to trust you. Generating brand trust could help you gain new leads.
8. Online Reputation Management
As you start generating leads and helping clients, ask your happy clients to post their reviews online. Their reviews can boost your brand’s reputation. Future clients might feel more comfortable trusting you as a result.
An agency that offers online reputation management services can help you acquire more reviews.
Generating more client reviews can help you stand out from other law firms online.
9. Referral Marketing
You can also work with your happy clients to develop a referral marketing program.
Your previous clients can help spread the word about your law firm.
With help from an experienced lead generation agency, you can develop a successful referral marketing program. You’ll have an easier time generating brand awareness and trust as a result.
10. Marketing Automation
Consider automating certain steps throughout the lead generation process.
For example, your agency can automate your PPC advertising campaigns. You might want to consider automating your emails, too. Emails will send to clients automatically based on specific triggers.
Marketing automation can save you valuable time while improving your productivity. As your productivity improves, your ROI can, too.
Generate More Legal Leads: 10 Ways a Lead Generation Agency Can Help
Set your law firm up for lasting growth and success. Consider these 10 ways a lead generation agency can help. An experienced, reliable agency can help you attract new clients to your law firm.
With their help, you can continue growing and expanding your practice.
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