The internet is growing in popularity with every passing day. Every day, more people access the world wide web and this further attracts more service providers and businesses from all industries to this platform. For this reason, search engine optimization (SEO) is more important than ever.
Search engine platforms understand the importance of giving visitors a smooth experience and helping them find exactly what they are looking for. This is why search engine algorithms are constantly being updated and improved. For marketers, the internet is the most fruitful market to be in, but it does come with a few challenges. Here are a few tips to help you improve your SEO performance.
Intent Is the First Step
It all starts off with the search query in the search box. However, beyond the query, marketers need to know the reason a person is searching for something. Are they looking to buy? Are they looking to learn about it? Do they want to see other businesses in that space? Without understanding your search intent, it isn’t possible to design any kind of marketing campaign. Everything on the website, page, forum, or any other digital asset is tailored specifically to address search intent and the needs of the audience. First, you must understand why your audience is coming online.
As a digital marketer, your clients rely on your skills to help push their brand out to the masses. There are a lot of Google factors that you need to work on, and it’s fine if you aren’t an expert in every single one. That’s why it makes sense to use a white label Seo service rather than do this in-house. Through this service, you are subcontracting the task of SEO to a different company or business that is a specialist in this job, but you are selling this as your own service in your portfolio.
To the untrained eye, SEO might seem easy or straightforward but for anyone who is in the industry, they know it is far from straightforward. The challenge is that even though Google mentions some of the things that it uses to determine the rank of a website, it often doesn’t mention how much importance each factor carries. Moreover, there is no guarantee that these are all the factors that Google uses. There could in fact be more.
When trying to rank on Google you must be laser-focused on particular keywords. If you are covering a broad topic and you are trying to cover a whole range of keywords, it just won’t be possible to rank. It will take a lot of time, and a lot more work. With a specific keyword that you want to rank for, you can find yourself at the top of the search results in a matter of weeks.
A lot of people in the SEO industry get so caught up with the technicalities of ranking on Google that they forget it is a time-consuming task. Since they have invested themselves so heavily in the process, they can’t wait to see results. In reality, no matter how hard you work, it will take some time to reach the level you dream of.
Generally, it might take a couple of months, but it could also take up to a year, or even more, to see the fruit of your labor; this is affected by the nature of the industry you’re in as well. This is a long-term commitment. If you have done it right you will eventually see results.