You may have heard over the last few years that the future is online, especially in light of the recent Covid-19 pandemic. Despite the fact that many people have moved past social distancing norms, many still prefer to conduct their business and social meetings online. As a result, the already-increasing usage of technology and the Internet has grown even more. The marketing industry has seen a drastic transition to online platforms because of its extensive reach. While traditional marketing techniques only target specific audiences, digital marketing techniques can help cater to a much larger consumer base.
There are numerous strategies and platforms present online that ensure effective marketing to a wide audience; Google Ads is one of these. In fact, it’s one of the few digital marketing options that reaches a huge audience because of its affiliation with the Google search engine. It allows you to target an audience that is most likely to be interested in your products or services. With its massive reach, easy scalability, comprehensive targeting, and ease of use; most advertisers and marketers opt for this alternative overs any other. If you’re still apprehensive about Google Ads, here’s a simple guide outlining four major benefits it provides to help grow your business.
1. Helps Target Your Ads
The specific targeting feature allows you to advertise only to your targeted audience instead of the general public. Online ads basically help you advertise to the right people, at the right time and place. You’re much more likely to attract and convert customers to your brand if your ads show up when they’re searching for a specific service. Google Ads, in particular, have different ways of targeting, many of which have to do with search preferences and cookies. Plus, they provide you with various options based on which customer targeting will be executed. These can include the following:
- Keywords – words or phrases that are relevant to the product or service you’re trying to sell can be linked to your ads. So, when customers search for these products or visit a related website, your ads will be visible.
- Age, Location, and Language – you can select the age, location, and language of the audience you want to target for your business.
- Devices – Google Ads offers great versatility and gives you options regarding the type of device/s you want your ads to appear on.
- Days, Times, and Frequencies – you can select how many times your ad appears to your target audience and their frequency. An ad seen too many times can get annoying, whereas an ad that only appears once doesn’t do much to gain attention.
- Ad location – whether you want to display your ads on the search results page or other websites, you can specify the ad location to attract better attention.
2. Measure Success
Google Ads not only gives you numerous great options to advertise but also lets you track your progress. You can easily track the number of clicks and views your ad gets, as well as how many led to the purchase of your product or service. This approach will not only help you evaluate your success, but also let you improve your marketing strategies by focusing on areas that are getting the most clicks. You’ll see a significant increase in your return on investment after integrating this progress and performance tracking software into your system. This feature also allows you to evaluate customer preferences and shopping behavior. You can then use this data to further optimize the shopping experience and product quality.
Advertisements these days can cost companies hundreds of dollars. Keyword acquisition and other features are in high demand, and people are ready to pay high prices for them. Google Ads is one of the best options in this regard, as it is extremely cost-effective. It gives you numerous choices and plans, where you get to decide how much you want to pay for the service. For instance, you can choose per-day, per-week, and per-month payment options, or you can select the Pay-Per-Click option where you pay only when your ad is clicked. These plans prove to be extremely beneficial, especially to small-scale businesses. Plus, it ensures positive results and a better ROI.
4. Helps Manage Campaigns
Google Ads makes it infinitely easier to manage all your marketing campaigns from one platform with ease. Multiple Google Ads accounts can be monitored through the various features it provides. You can access and manage all your accounts from a single location. Plus, you can always use Google Ads Editor to manage different accounts and campaigns, even offline. You can easily make any changes, edit and move items between different accounts and campaigns.
Google Ads marketing campaigns provide a user with countless benefits, including high effectivity, cost-effectiveness, and easier management. If you want your business to succeed, it’s essential to have a good marketing strategy, and any good marketing strategy should include Google Ads as a given.